Nearly every Rochester, NY newspaper is entirely different in its look and its scope. However, most every Rochester NY newspaper today embodies three very strong philosophies about the way it does its work. These philosophies revolve around the web, around hiring strong staffers and around partnering with great organizations that exist in town.
First, virtually every Rochester NY newspaper today has an extremely good web presence. This has to happen for these Rochester NY newspapers to succeed with the online focused sources of information that readers gravitate toward. And in most cases, these Rochester newspapers are succeeding. They have well crafted websites that were professionally done, because most employ full time staff members whose job it is to ensure that these websites look great and function well. But functionality is but one part of the experience. The content has to be there too, and nearly every Rochester NY newspaper today is fully aware that exposing its readers to more heightened experiences online where they can glean more information than can be found in their daily Rochester newspaper is paramount. Again, most of these papers are hitting home runs with these web pages, with very recently updated news and even longer versions of articles that appear in their print editions to further attract readers.
Second, virtually every Rochester NY newspaper employs only seasoned professionals. Of course, some will accept interns and other unpaid or inexperienced staffers to give them opportunities to get their feet wet, but the really hard hitting news is covered and written by people who have studied journalism in all of its forms. Not only that, but these writers and editors consistently receive training so they are made aware of the cool new technologies that are necessary for them to compete in this online heavy world. Once again, nearly every Rochester NY newspaper hits the mark here too.
Third, virtually every Rochester NY newspaper has built up excellent partnerships with area organizations ranging from educational institutions to nonprofits. In this capacity, the job of a Rochester NY newspaper is to help further promote education and the nonprofit world, respectively, because these opportunities are so few and far between with these kinds of organizations. So as these papers first look to cover the big news affecting everyone, they look secondarily to the ways they can further the great educational and nonprofit resources that exist in the greater Rochester NY area.